The ADR Department of The Bar Association of San Francisco presents
Want a Thriving Practice as a Mediator or Arbitrator?
Advanced Marketing Training for Neutrals
| Date |
Friday, November 13, 2026 |
| Registration |
8:30 - 9:00 a.m. |
| Virtual Program |
9:00 a.m. - 12:00 p.m. |
| Optional Discussion |
12:00 - 1:00 p.m. |
| |
No MCLE provided. |
Topics
- Come learn the proven system you too can use to become a successful neutral, even if you're not sure where to start
- Learn Ron's effective formula for shaping your image and outreach, converting contracts into real paying cases, and building your long-term referral network
- Extensive sample marketing materials provided
- Offered only once a year
Speaker

Ron Kelly, a principal architect of California mediation law, is the co-founder of two of California's main ADR professional organizations. He has been honored with ten ADR awards for his work in building the field. Mediating since 1970, arbitrating since 1986, he has trained thousands of lawyers, judges, government officials, and business professionals on four continents. His training materials are licensed and used around the world.
Ron Kelly has helped hundreds of aspiring neutrals become successful mediators and arbitrators.
Please register early! Materials will be provided early for review prior to the training. You're encouraged to develop, share, and feedback on your own marketing material.
Event Code: ADR262040
For a printable flyer, click here.
Cost
To Register
- Sign in to your account, then select Register Myself at the bottom of the page.
- Don't know your account information? Click Forgot username? or Forgot password? at the top right-hand corner.
- Don't have an account? Select Create Account at the top right-hand corner.
- Simply want to register for an event? Select Register for an Event at the top right-hand corner.
- Select Proceed to Checkout to enter payment information, then Submit Order to complete the registration process.
Program Access
A link to access the Zoom webinar will be sent in your confirmation e-mail prior to the start of the event. If you do not receive login credentials, please double check your Spam Folder. If you have any trouble, please contact cle@sfbar.org as soon as possible before the program starts so we can assist with troubleshooting. You may need to consult your local IT technician for connection issues.
Program recordings are not guaranteed and/or included with this registration, nor immediately accessible to registrants. Approved recordings of live programs are converted to On-Demand CLE Courses and available for separate purchase through a third-party library 30 business days after the live recording. Thank you for your support.
Substitution, Cancellation, and Refund Requests
A 50% refund is available if you cancel at least 30 business days prior to the event. Please email adr@sfbar.org.
If you are unable to attend, you may send a substitute. Please email adr@sfbar.org.
Accessibility
People with disabilities and/or special requests should contact BASF regarding reasonable accommodations.