||Wednesday August 19, 2020
Intellectual Property and Media Attorney
Commercial Counsel, Strava, Inc.
Founder and Chief Writer, Cotta Studio
Fashion Lawyer and Social Media Influencer
This CLE will cover the basics around the use of social media influencers for advertising purposes. We’ll go through the different kinds of advertising an influencer can provide, as well as what to include in a contract, who is liable if something goes wrong, how to mitigate and allocate risk appropriately, and what considerations go into selecting an influencer to work with.
- What is “influencer advertising”?
- Contractual Considerations
- Liability and Risk Allocation
- Selecting an influencer to work with
Kristen Trad, Strava, Inc. & Nat Ochoa, Reed Smith
Anna Liu, Steven Adair MacDonald & Partners & Liên Payne
For a printable flyer, click here.
Event Code: B201481
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A link to access the Zoom meeting will be sent in your confirmation e-mail 2 hours prior to the start of the event.
To receive MCLE credit, you must sign in during the designated MCLE registration period. This activity is approved for Minimum Continuing Legal Education credit by the State Bar of California. BASF is a certified provider: Provider #103
People with disabilities should contact BASF regarding reasonable accommodations.