Introduction to Social Media Influencer Advertising

Presented the Sports and Entertainment Section and Solo and Small Firm Section of the Barristers Club 

Date Wednesday August 19, 2020
Program 9:30-10:45 a.m.
MCLE 1 Hour

Speakers

Ellen Eichner
Intellectual Property and Media Attorney

Kristen Trad
Commercial Counsel, Strava, Inc. 

Gabrielle Wooden
Founder and Chief Writer, Cotta Studio

Jenny Wu
Fashion Lawyer and Social Media Influencer

Moderator

Amanda Schwartz

This CLE will cover the basics around the use of social media influencers for advertising purposes. We’ll go through the different kinds of advertising an influencer can provide, as well as what to include in a contract, who is liable if something goes wrong, how to mitigate and allocate risk appropriately, and what considerations go into selecting an influencer to work with.

Topics

  • What is “influencer advertising”?
  • Contractual Considerations
  • Liability and Risk Allocation
  • Selecting an influencer to work with


Section Chairs

Kristen Trad, Strava, Inc. & Nat Ochoa, Reed Smith
Anna Liu, Steven Adair MacDonald & Partners  & Liên Payne

For a printable flyer, click here.

Event Code: B201481

Cost

 Free BASF Law Student
 $30 Section Member
 $40 BASF Member
 $55 Nonmember

 

To Register
Sign-in to your account and select Register Myself at the bottom of the page. Use Forgot Username or Forgot Password if you don't know your account information. Don't have an account? Select Create Account

A link to access the Zoom meeting will be sent in your confirmation e-mail 2 hours prior to the start of the event.


Note
To receive MCLE credit, you must sign in during the designated MCLE registration period. This activity is approved for Minimum Continuing Legal Education credit by the State Bar of California. BASF is a certified provider: Provider #103

Special Requests 
People with disabilities should contact BASF regarding reasonable accommodations.
When
8/19/2020 9:30 AM - 10:45 AM
Where
Online only. CA
 

Sign In