To #AD or Not To #AD

The Barristers Club Solo & Small Firm Practice Section and Intellectual Property and Internet Law Section present

To #AD or Not To #AD

FTC Guidelines and Social Media Influencers

Date Tuesday, October 26, 2021
Program 9:30 - 10:45 a.m.
MCLE 1 Hour

Speakers

   
Irina Lyapis
Winston & Strawn
Nikita Patel
General Counsel, Fashionphile 
Jenny Wu
Fashion Lawyer and Social Media Influencer

Moderator
 Nicole Daryanani
Chan Punzalan

In today’s age, social media platforms like TikTok and Instagram have changed advertising as we know it. But with this shift comes strict guidelines that are often not followed. In this seminar, our diverse group of panelists will discuss FTC advertising guidelines specifically regarding social media influencing, as well as what brands can do to protect themselves from liability if these guidelines are not followed by their influencers.

Topics

  • An overview of FTC advertising guidelines, specifically relating to social media influencers
  • How brands can comply with advertising laws when working with social media influencers
  • Important considerations that brands and influencers should consider when entering into influencer agreements
  • Tips and tricks for attorneys on how to work within the FTC guidelines to build your online brand

Section Chair

Emily McGrath, Lawless, Lawless & McGrath


Event Code: B211474

For a printable flyer, click here.

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Cost

 FREE BASF Law Student
 $35 Barristers Solo/IP Section Member
 $50 BASF Member
 $65 Nonmember
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Program Access

A link to access the Zoom webinar will be sent in your confirmation e-mail prior to the start of the event. If you do not receive login credentials, please double check your Spam Folder. If you have any trouble, please contact cle@sfbar.org as soon as possible before the program starts so we can assist with troubleshooting. You may need to consult your local IT technician for connection issues.

Program recordings are not guaranteed, nor immediately accessible to registrants. Approved recordings of live programs are converted to On-Demand CLE Courses and available for separate purchase through a third-party library 7-10 business days after the live recording. Thank you for your support.

Substitution, Cancellation, and Refund Requests

For CLE events of 1.5 hours or less, Lunch & Learn programs, Happy Hours, Receptions, and Mixers, a refund is available if you submit your cancellation request at least 48 hours prior to the event. A $10 handling fee will deducted from your refund. Please complete the Event Cancellation Form.

For CLE events longer than 1.5 hours, and for special events such as conferences, symposiums, professional development training programs, a 50% refund is available if you cancel at least 10 business days prior to the event. Please complete the Event Cancellation Form.

If you are unable to attend, you may send a substitute. Please complete the Event Cancellation Form.

MCLE Notice

To receive MCLE credit, you must sign in during the designated MCLE registration period. This activity is approved for Minimum Continuing Legal Education credit by the State Bar of California. BASF is a certified provider: Provider #103

Accessibility

People with disabilities and/or special requests should contact BASF regarding reasonable accommodations.

When
10/26/2021 9:30 AM - 10:45 AM
Where
Online only CA
 

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