Maximizing The New SAO Client Acquisition Strategy

Maximizing The New SAO Client Acquisition Strategy
This program was original scheduled for 10/12/21 and rescheduled for 11/1/21. 

The Bar Association of San Francisco presents

Maximizing The New SAO Client Acquisition Strategy

A Step-by-Step Guide to Dominating Google’s New Human AI to Grow Your Law Firm

Date Monday, November 1, 2021
Program 9:00 - 10:00 a.m.
MCLE No MCLE provided.


Gary Musler
Big Mouth Marketing

In this seminar, you will learn how to stay ahead of Google’s Artificial Intelligence to help you grow your law firm, and how to be Proactive rather than Reactive to those changes. Google is changing. We know the “secret sauce” to staying ahead of those changes. By making just minor tweaks to your current data collection (about law firm prospects), you can organically stay ahead of any of Google’s changes. We are going to share the terms that the average law firm prospect uses when searching for an attorney on Google.


  • Human Influencer #1: Reciprocity
  • Human Influencer #2: Scarcity
  • Human Influencer #3: Authority
  • Human Influencer #4: Consistency
  • Human Influencer #5: Liking/Affinity 


Big Mouth Marketing is not affiliated with The Bar Association of San Francisco.

Event Code: G211615D

For a printable flyer, click here.

 $30 Nonmember
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Program recordings are not guaranteed, nor immediately accessible to registrants. Approved recordings of live programs are converted to On-Demand CLE Courses and available for separate purchase through a third-party library 7-10 business days after the live recording. Thank you for your support.

Substitution, Cancellation, and Refund Requests

For CLE events of 1.5 hours or less, Lunch & Learn programs, Happy Hours, Receptions, and Mixers, a refund is available if you submit your cancellation request at least 48 hours prior to the event. A $10 handling fee will deducted from your refund. Please complete the Event Cancellation Form.

For CLE events longer than 1.5 hours, and for special events such as conferences, symposiums, professional development training programs, a 50% refund is available if you cancel at least 10 business days prior to the event. Please complete the Event Cancellation Form.

If you are unable to attend, you may send a substitute. Please complete the Event Cancellation Form.


People with disabilities and/or special requests should contact BASF regarding reasonable accommodations.

11/1/2021 9:00 AM - 10:00 AM
Online only

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