Navigating the New E-Commerce Minefield

Litigation Trends and Mitigation Strategies

Speakers

Merrit Jones SF Office Managing Partner BCLP	Goli Mahdavi Partner and Co-leader AI Service line BCLP	Stan Koppel Of Counsel BCLP	Allison Krashen Partner BCLP

Topics:

• Identify and anticipate key e-commerce litigation risks, including emerging claims related to fees, pricing practices, digital tracking technologies, and marketing disclosures
• Apply practical compliance and risk-mitigation strategies to reduce exposure under state and federal consumer protection laws, including automatic renewal statutes and privacy regulations
• Navigate evolving regulatory enforcement trends, particularly in California and Washington, affecting marketing emails, transparency, and consumer disclosures
• Assess and manage new legal risks tied to technology, such as algorithmic pricing scrutiny and intellectual property issues arising from the use of AI in advertising 
• Advise business clients more effectively by translating complex legal developments into actionable guidance for e-commerce and digital marketing operations

Note: BCLP and The Bar Association of San Francisco are not affiliated.

Thank You to Our Sponsor
(As of 8/3/2026)

Event Code: G261617D
For a printable flyer, click here.

Cost

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Program Access
This is an in-Person program only.  Virtual access will not be available. Program recordings are not guaranteed and/or included with this registration, nor immediately accessible to registrants. Approved recordings of live programs are converted to On-Demand CLE Courses and available for separate purchase through a third-party library 30 business days after the live recording. 

Attending Programs
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MCLE Notice
To receive MCLE credit, you must sign in during the designated MCLE registration period. This activity is approved for Minimum Continuing Legal Education credit by the State Bar of California. BASF is a certified provider: Provider #103

Accessibility
People with disabilities and/or special requests should contact BASF regarding reasonable accommodations.